About

Hi! I'm Trey Pruitt. I help subscription businesses build the revenue forecasting and unit economics capabilities they need to make better decisions.

For the last fifteen years, I've worked as a strategic CFO and consultant for SaaS, marketplace, and consumer tech companies. Over that time, I found that the work where I consistently deliver the most value — and where companies struggle the most — is subscription revenue forecasting, cohort analysis, and unit economics like LTV, CAC, and payback periods. So I built my consulting practice around it.

I've developed proprietary ML-powered analytical tools that are now the system of record for clients, replacing the spreadsheet models that most companies eventually outgrow. The result is faster, more accurate revenue forecasting and unit economics that teams across finance, product, and marketing can actually use.

Prior to focusing on subscription economics, I was Chief Financial Officer of TheFind, a shopping search engine acquired by Facebook, where I helped the company become one of the fastest growing private companies in the US and achieve nine consecutive quarters of profitability and positive cash flow. Before that, I was CFO of Snapfish, a division of HP, where I helped increase revenue 3x in eighteen months and achieve profitability in established regions.

I hold an AB from Duke University and an MBA from Stanford Graduate School of Business. I am based in Los Altos, California, in the San Francisco Bay Area.